Lessons I learned. This post is about the lessons I learned about digital marketing. In today's digital disruption era, digital presence is a must for enterprises. But, having a digital presence is not digital marketing. Also, digital marketing is a broad term. I engaged a leading B2B content marketing company to help generate leads for an enterprise software product. The product had no meaningful digital presence. Also, this product served the needs of multiple industries. Therefore, the lessons I learned about digital marketing have a context. The firm had to design the product website, enable social media presence, along with the creation of the right artifacts or content. Thereafter the content had to be promoted using inbound, outbound, organic, and paid methods. For email campaigns, a marketing automation tool was…