ksuryaonline

15Jul 2019 by ksurya 1 Comment

Five elements of an effective strategy

Leadership, Management, Politics, Strategy

Elements of an effective strategy from BJP's 2019 election strategy India celebrated her democracy with the successful conclusion of the seven-phase general elections for the 2019 Lok Sabha. The Bharatiya Janata Party (BJP) won with a thumping majority. The victory margin of the National Democratic Alliance (NDA) has confounded most, if not all, pundits. And, the pundits continue to analyze BJP's victory margin. The common denominator of the many articles that I have read stress on BJP’s communication strategy and the power of it's messaging as the main (often the only) factor that can be attributed to its inexorable rise. There can be no doubts that BJP’s integrated & sophisticated communication strategy with Prime Minister Narendra Modi as their master storyteller contributed to BJP’s victory. Integrated marketing & communications led by a…

Good Morning from Venkat N!

People

Each morning, almost without fail for more than two years, Venkat N sends me Good Morning messages. And, these messages include nice quotes. Thus, I have titled this post as Good Morning from Venkat N! Venkat N was my colleague for two years. But, after we were no longer colleagues, I had lost touch with him. Venkat had gone into hibernation for a few years. And, then suddenly I started receiving the Good Morning quotes from Venkat. It is now two years since he has been sending me these messages. I find Venkat's messages to be highly soothing, motivating, and profound. Thus, I have decided that I should share them with all. On the right sidebar of the homepage of www.ksuryaonline.com, there is a section titled Motivating Messages. And, Venkat's…

My father’s legacy is his book.

Biography, People

My father, Dr. Kasichainula Kameswara Rao I am proud of my father. My father's book was recently published and is titled; Atreyapuram to Mumbai Megapolis. The Exciting Journey of a Village Boy. And, in his book, my father Dr. Kasichainula Kameswara Rao has shared the experiences of his life. Thus, my father's legacy is his book because of the way he leads his life. My father's story; in brief. My father was born in Atreyapuram, a village in South India. And, this village had no electricity, no proper roads, and was water-locked on all sides and thus no communications before sunrise and after sunset. In such conditions, my father completed his junior high school studies in a vernacular language namely Telugu with distinction. On passing high school, he completed his…