Nurturing Relationships in the Social Media Era

When preparing for a lecture on Business Development – Innovative Strategies to young students in Thailand; I had to research the Millennials Generation and their impact. Two things stood out: (1) era of instant gratification, and (2) the concept of telling & selling to build relationships.

I come from a traditional (or old way, as they say, it) school. Most of my selling days – including now – were about building & nurturing relationships, typically, over a medium- to long- periods of time. Some of these would yield results (read sales) and few would not. Generally, irrespective of the outcome, unless the contact wanted not to; the relationship remained (warm or hot).

I used to wonder – after a little better understanding of the ‘digital disruption’;  how relationships are built & nurtured in the social media world. I am capturing a recent experience in this infographic.

Happy to receive your views!