15Jul 2019 by ksurya 1 Comment
Five elements of an effective strategy

Five elements of an effective strategy

Leadership, Management, Politics, Strategy
Elements of an effective strategy from BJP's 2019 election strategy India celebrated her democracy with the successful conclusion of the seven-phase general elections for the 2019 Lok Sabha. The Bharatiya Janata Party (BJP) won with a thumping majority. The victory margin of the National Democratic Alliance (NDA) has confounded most, if not all, pundits. And, the pundits continue to analyze BJP's victory margin. The common denominator of the many articles that I have read stress on BJP’s communication strategy and the power of it's messaging as the main (often the only) factor that can be attributed to its inexorable rise. There can be no doubts that BJP’s integrated & sophisticated communication strategy with Prime Minister Narendra Modi as their master storyteller contributed to BJP’s victory. Integrated marketing & communications led by a…
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13Jul 2018 by ksurya No Comments
Five lessons I learned about Digital Marketing.

Five lessons I learned about Digital Marketing.

digital, social media, Strategy
Lessons I learned. This post is about the lessons I learned about digital marketing. In today's digital disruption era, digital presence is a must for enterprises. But, having a digital presence is not digital marketing. Also, digital marketing is a broad term. I engaged a leading B2B content marketing company to help generate leads for an enterprise software product. The product had no meaningful digital presence. Also, this product served the needs of multiple industries. Therefore, the lessons I learned about digital marketing have a context. The firm had to design the product website, enable social media presence, along with the creation of the right artifacts or content. Thereafter the content had to be promoted using inbound, outbound, organic, and paid methods. For email campaigns, a marketing automation tool was…
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