My Impressions – Failing to Succeed

Business, digital, education, Entrepreneurs, Startups
K. Vaitheeswaran, the author of Failing to Succeed answers ‘I do not know’ to the question about his bitterness. There is, however, a good portion of bitterness in his book. The reason for this can be possibly found in his statement: What really hurt was the way we died? There are wonderful insights into every aspect of the value chain of the e-commerce industry. The book includes plethora of ideas – small & big, dos & don’ts, strategies & tactics, and much more for the e-commerce industry & players. Vaithee has poured his entrepreneur life’s experiences out in 200 pages & he has strong, very strong views. Unfortunately, almost every chapter oozes ‘why me’ and some negativity. Let this not deter you from completing the book. There are many gems within…
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How to make outside sales talent productive for your startup?

Sales, Startups
You are a technologist and have started a company. The company meets initial success; thanks, to your technology idea. You soon reach a point that where the company growth is stagnant or at a slow pace. "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard." - Estee Lauder Often times, then not, technologist-entrepreneurs overlook the most important aspect any business – SALES. Sales is both the art and science that drives commerce. I have long been an advocate of having embedded 'sales' into the core founding team, at least in advisory positions during the initial days. I have a firm belief that building sales culture into a firm begins in earnest. So, the first step…
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