My Impressions – Failing to Succeed
K. Vaitheeswaran, the author of Failing to Succeed answers ‘I do not know’ to the question about his bitterness. There is, however, a good portion of bitterness in his book. The reason for this can be possibly found in his statement: What really hurt was the way we died? There are wonderful insights into every aspect of the value chain of the e-commerce industry. The book includes plethora of ideas – small & big, dos & don’ts, strategies & tactics, and much more for the e-commerce industry & players. Vaithee has poured his entrepreneur life’s experiences out in 200 pages & he has strong, very strong views. Unfortunately, almost every chapter oozes ‘why me’ and some negativity. Let this not deter you from completing the book. There are many gems within…