13Jul 2018 by ksurya No Comments
Five lessons I learned about Digital Marketing.

Five lessons I learned about Digital Marketing.

digital, social media, Strategy
Lessons I learned. This post is about the lessons I learned about digital marketing. In today's digital disruption era, digital presence is a must for enterprises. But, having a digital presence is not digital marketing. Also, digital marketing is a broad term. I engaged a leading B2B content marketing company to help generate leads for an enterprise software product. The product had no meaningful digital presence. Also, this product served the needs of multiple industries. Therefore, the lessons I learned about digital marketing have a context. The firm had to design the product website, enable social media presence, along with the creation of the right artifacts or content. Thereafter the content had to be promoted using inbound, outbound, organic, and paid methods. For email campaigns, a marketing automation tool was…
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11Oct 2017 by ksurya No Comments
Types of facebook users

Types of facebook users

digital, social media
There are four types of facebook users Relationship Builders: Post or respond. Use facebook features to fortify relationships. Use facebook as extension of life.Town Criers: Unconcerned about sharing about themselves but want to inform others about what's going on. Want to be the first to postThe Selfie-Centered Ones: Use facebook to promote themselvesWindow Shoppers: Similar to Town Criers. Feel obligated to be on facebook. Want to see what others are doing (Disclaimer: picked up from somewhere & jotted it down. credit to whoever has identified the user types)
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06Aug 2017 by ksurya No Comments

Nurturing Relationships in the Social Media Era

digital, Sales, social media
When preparing for a lecture on Business Development - Innovative Strategies to young students in Thailand; I had to research the Millennials Generation and their impact. Two things stood out: (1) era of instant gratification, and (2) the concept of telling & selling to build relationships. I come from a traditional (or old way, as they say, it) school. Most of my selling days – including now - were about building & nurturing relationships, typically, over a medium- to long- periods of time. Some of these would yield results (read sales) and few would not. Generally, irrespective of the outcome, unless the contact wanted not to; the relationship remained (warm or hot). I used to wonder - after a little better understanding of the 'digital disruption';  how relationships are built…
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