How to make outside sales talent productive for your startup?
You are a technologist and have started a company. The company meets initial success; thanks, to your technology idea. You soon reach a point that where the company growth is stagnant or at a slow pace. "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard." - Estee Lauder Often times, then not, technologist-entrepreneurs overlook the most important aspect any business – SALES. Sales is both the art and science that drives commerce. I have long been an advocate of having embedded 'sales' into the core founding team, at least in advisory positions during the initial days. I have a firm belief that building sales culture into a firm begins in earnest. So, the first step…