15Jul 2019 by ksurya 1 Comment
Five elements of an effective strategy

Five elements of an effective strategy

Leadership, Management, Politics, Strategy
Elements of an effective strategy from BJP's 2019 election strategy India celebrated her democracy with the successful conclusion of the seven-phase general elections for the 2019 Lok Sabha. The Bharatiya Janata Party (BJP) won with a thumping majority. The victory margin of the National Democratic Alliance (NDA) has confounded most, if not all, pundits. And, the pundits continue to analyze BJP's victory margin. The common denominator of the many articles that I have read stress on BJP’s communication strategy and the power of it's messaging as the main (often the only) factor that can be attributed to its inexorable rise. There can be no doubts that BJP’s integrated & sophisticated communication strategy with Prime Minister Narendra Modi as their master storyteller contributed to BJP’s victory. Integrated marketing & communications led by a…
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11Feb 2018 by ksurya No Comments

Impressions//”The Gita and Management” by Swami Bodhananda

Leadership, Management, philosophy, Yoga
“The unfoldment of self is God.” This book attempts to de-mystifies ‘spirituality’ & management and their relationship. The book is a collection of speeches of Swami Bodhananda along with the reproduction of Q&A. The aspects about mind and psychology of Patanjali was most fascinating. Sometimes you feel very hollow and many times you feel elated and enriched and some concepts might take time to relate to. Gita, they say, is multi-faceted (infinite). True. 
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02Feb 2018 by ksurya No Comments
The three pillars of a work environment.

The three pillars of a work environment.

Business, culture, Leadership, Management
The three pillars of a work environment. Human beings yearn for three things in life. The Hindu scriptures prescribe that these are manifested in the forms of Goddess Lakshmi (the Goddess of wealth & prosperity), Goddess Saraswati (the Goddess of knowledge), and Goddess Parvati (the Goddess of pride/power). Thus, the three pillars of a work environment should present an opportunity to earn, learn and employees should take pride because of their association. Depending on the stage of one’s life and the personal situation one of the above takes priority over the other. At a more generic level, every human wants all of them in some dosage. Wealth There are many factors that influence compensation and wealth creation. But, the most disruptive influence in today’s world is the phenomenon of instant…
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