02Oct 2017 by ksurya No Comments

My Impressions – Failing to Succeed

Business, digital, education, Entrepreneurs, Startups
K. Vaitheeswaran, the author of Failing to Succeed answers ‘I do not know’ to the question about his bitterness. There is, however, a good portion of bitterness in his book. The reason for this can be possibly found in his statement: What really hurt was the way we died? There are wonderful insights into every aspect of the value chain of the e-commerce industry. The book includes plethora of ideas – small & big, dos & don’ts, strategies & tactics, and much more for the e-commerce industry & players. Vaithee has poured his entrepreneur life’s experiences out in 200 pages & he has strong, very strong views. Unfortunately, almost every chapter oozes ‘why me’ and some negativity. Let this not deter you from completing the book. There are many gems within…
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06Aug 2017 by ksurya No Comments

Nurturing Relationships in the Social Media Era

digital, Sales, social media
When preparing for a lecture on Business Development - Innovative Strategies to young students in Thailand; I had to research the Millennials Generation and their impact. Two things stood out: (1) era of instant gratification, and (2) the concept of telling & selling to build relationships. I come from a traditional (or old way, as they say, it) school. Most of my selling days – including now - were about building & nurturing relationships, typically, over a medium- to long- periods of time. Some of these would yield results (read sales) and few would not. Generally, irrespective of the outcome, unless the contact wanted not to; the relationship remained (warm or hot). I used to wonder - after a little better understanding of the 'digital disruption';  how relationships are built…
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